Mitichi (born Dumitru Preda on March 5, 1982) is the president of Feeric Fashion Week, and is based in Sibiu, Romania. He is a fashion photographer and art director, best known for his fashion projects Feeric Fashion Week and M calendar.
He started to shoot his first photos on film at the age of 12. After graduating from the Pedagogical High School of Sibiu in 2000, he worked as a teenage marketing assistant for an advertising agency. Meanwhile, he studied at the Psychology University, graduating in 2003.
Later, he started his own advertising agency called MITICHI Ideas and produced TV shows for local television networks. “Clubbing,” “Lifestyle,” and “Rising Star” were the top 3 productions of MITICHI Ideas, and landed on Antena 1.
Mitichi was inspired by Peter Lindbergh and Patrick Demarchelier. In 2007 he participated at Inspired Fashion Photo and won. As a photographer, worked for Romanian fashion brands, orchestrating shoot editorials and campaigns in Dubai, Milan, London, Buenos Aires, Berlin and Paris. Starting in 2008, Mitichi began to collaborate with AGERPRES Romanian National Press Agency, and he published his work in the Romanian national press and international fashion magazines including Glamour, Maxim, and Interviu (Spain).
In the summer of 2008, Mitichi founded Feeric Fashion Week: “I was doing fashion shows for the downtown mall and thought of doing something more. To develop ideas – but, unluckily, the budgets were limited and I was afraid I [w]ould reach the plateau. One evening, while I was hanging out with my friends in a restaurant garden in Piata Mica in Sibiu, I imagined how beautiful it would be to have a catwalk there. It would be original and spectacular to have the entire show under the lights of the square, under the sky – the whole thing could only be Feeric (fairy-like, n.tr.)”
Vogue Italy mentioned the creativity of Mitichi in transforming the most random places into catwalk-ready settings.
His work was awarded for Excellence in Tourism by The Ministry of Development and Tourism, 2011.