Geoffrey Day is a leading communications and PR executive in the field of luxury branding. He is currently Managing Partner of the NY based agency, Jackanory PR, which specializes in telling compelling, engaging and authentic brand stories.
Prior to that he was Director of Communications at Mercedes-Benz USA from January 2004. In that role he was responsible for corporate communications strategies and initiatives for the company’s U.S. operations, including media relations for product, brand and corporate communications, internal communications and special events.
Day came to MBUSA from his position as Communications Director for DaimlerChrysler UK where he was responsible for the strategic and operational development of the press, public relations and event programs for Mercedes-Benz, Chrysler, Jeep and smart brands in the United Kingdom.
Previously, from 1996 – 1999, Day ran his own agency and counseled a variety of clients on communications initiatives, including Mercedes-Benz UK, BBC Television and Radio, and other national and regional clients based in the United Kingdom.
Day has also held prior positions working on behalf of the Buckingham Palace Press Office (directly managing the PR of Princess Diana) and in the Foreign and Commonwealth Office of the U.K. government. He was also responsible for the media relations of the Scottish Tourist Board, promoting the country as destination for domestic and foreign tourism. He began his career in journalism working in local radio before spending several years as a presenter on a number of network daytime TV shows in the UK. Day holds a bachelor’s degree in business studies from Edinburgh Napier University in Scotland. Last year he received an honorary Doctorate for Business Management.
Outside of work he is an honorary Chairman of the fashion event charity “Dressed to Kilt” (alongside Sir Sean Connery), is active in alumni support for his Scottish University and serves on the US Advisory Committee for the University Chancellor. He is also helping establish the US Advisory group for the National Museum of Scotland.