Aidarkhan Kaliyev, president of ASPARA FASHION WEEk, chief designer of the fashion house “Asyl-Design”, Academician of the National ACADEMY of DESIGN, Candidate of Technical Sciences, Associate Professor of Art History, vice-president of World Craft Counsil Asia-Pacific region, member of the Union of Designers of Kazakhstan, consultant member of the Chinese Association of Clothing and Textile Manufacturers, member of the Eurasian Association of Designers, member of the World Association of Artisans, member of the Union of Designers of the Kyrgyz Republic, member of the Union of Designers of Uzbekistan, author of more than 80 author’s and seasonal collections.

The first Asian designer to participate in official Fashion Week programs in Paris, Milan, Amsterdam, Berlin, Istanbul, Stockholm, Serbia, India, and China. Today, the name of Aidarkhan is known not only in Kazakhstan, but also around the world.

For many years, Kaliyev Aidarkhan revives, creates and introduces the neo-folk style and centuries-old traditions of nomad costume art into the modern world fashion.

The individuality of the fashion house of Aidarkhan Kaliyev lies in the fact that it produces fabrics, tapestries, felt products with an ethnic author’s pattern, using computer technologies. Fashion house “Asyl-Design” annually produces two seasonal collections. As a rule, these are collections of highly artistic and exclusive models based on global trends, taking into account weather conditions, regional mentality and body types. The collections are made in the style of neo-folklore, prêt-a-porte lux class of the usual Aidarkhan Kaliyev.:

1. loyalty to the traditions of nomadic costume art;

2. High quality;

3. introduction of innovative technologies in the design of modern clothing.

Since 2000, the fashion house “Asyl-Design” under the leadership of AidarkhanKaliyev has been developing costumes and props for large orchestras and ensembles, many creative groups and pop performers. The author’s collections of Aidarkhanare recognized as the hallmark of the Republic of Kazakhstan, which for many years participates in international forums and exhibitions under the brand “Aspara“.

Despite 30 years of experience in the fashion industry, Aidarkhan Kaliyev is a modest, reserved person and at the same time an exquisite aesthete and patriot of his city of Taraz.

In 1999, with the aim of educating and raising the level of the garment industry in the region, he founded the college of model art and business “ASPARA“. As the founder and teacher of special disciplines, Aidarkhan Kaliyev has produced a whole galaxy of the strongest specialists in the fashion industry. Over 20 years, more than 1,000 graduates have graduated from the college. Now graduates successfully conduct their business, work at prestigious enterprises in the city of Taraz, the region and throughout Kazakhstan.

In 2017, in order to promote creative youth to international markets, promote the image of the city of Taraz, Zhambyl region and Kazakhstan as a whole, he founded the international project “Aspara Fashion Week”. The last, 6th season of AsparaFashion Week was held online, it presented fashion collections of 100 designers from 40 countries and was attended by more than 30 international fashion experts of the world level. Thanks to this project, the global world learned about the fashion of Kazakhstan, as well as the richness of culture and tourist potential of its native city of Taraz. This project provided an opportunity for Asian designers to present their collections at international catwalks and exhibitions.

Selfless active promotion of Kazakhstani designers on the world catwalks through the “ASPARA Fashion Week”, allocation of own grants for free training of talented children from the districts in the college “Aspara“, persistent formation of an attractive image of the Zhambyl region and the city of Taraz in order to develop culture and tourism in the international arena at the expense of personal funds, targeted financial assistance to poor and large families, permanent organization of trips of senior students in the specialty “hairdressing” to orphanages and nursing homes for free service, etc. This is not a complete list of large-scale charitable works of Aidarkhan Kaliyev.

Given his many years of hard work, in 2015 he was awarded the Honorary diploma of the Assembly of people of Kazakhstan, in 2019 letter of thanks of the Majilis of the Parliament of the Republic of Kazakhstan and the Ministry of culture and sports of the Republic of Kazakhstan, letter of thanks of the Ministry of education and science, as well as the state medal for labor distinction from the President of Kazakhstan.